User Guide

Invite Your Team 5 min read This guide explains how to onboard your team to the Grower Platform by setting up departments and roles for proper organization. It covers creating departments, defining roles with specific… Connect Your First Channel 8 min read This guide walks you through connecting external platforms like Google Ads, Google Analytics, Meta Ads, LinkedIn Ads, Snapchat Ads, TikTok Ads and Adjust to the Grower Platform. It explains using… Create Your First Campaign Group 6 min read This guide explains how to create, edit, and delete Campaign Groups, which act as the foundation for organizing marketing initiatives. It covers setting objectives, budgets, and target audiences… Success Metrics 5 min read This guide focuses on setting and managing success metrics to measure campaign performance against objectives. It explains configuring metrics like leads or conversions for platforms like Meta Ads… Deep Analysis Types 9 min read This guide explains how Grower's Deep Analysis types provide granular insights into campaign performance. It walks through the different analysis options — from comprehensive Deep Analysis to… Group Management 7 min read This guide explains how to create, edit, and delete Groups to organize campaigns and web pages under shared objectives. It covers inputting key details like objectives, buyer personas, and linking…

Mastering Groups In Grower 4 min read This guide explains Groups in Grower, which organize campaigns and webpages by shared objectives for streamlined tracking, targeting, and reporting. It highlights changes to existing components like… Group Summary Dashboard 5 min read This guide covers the summary dashboard of a group, explaining how to track campaign performance, monitor spending distribution, analyze Return on Ad Spend (ROAS), and review key metrics like… Group Reporting 7 min read This guide covers how to analyze campaign performance, compare results with Power Rankings, track key metrics with Group Spotlight, and review detailed campaign data across multiple channels. Group Components: Channel Campaigns 2 min read This guide covers how to manage marketing campaigns within a Group, including adding, removing, searching, and filtering campaigns. Group Components: Website Pages 4 min read This guide covers how to manage web pages linked to a Group, including adding, viewing, and removing pages. Group Components: Personas 5 min read This guide explaining how to add, manage, and remove buyer personas within a Group. It details the differences between AI-optimized and manual personas, how to associate existing personas, and how… Top Metrics To Track 3 min read The Top Metrics To Track functionality in Grower allows users to configure and manage the metrics associated with each Group objective. This feature ensures that each objective is tracked using…

Grower’s AI Tools 3 min read This guide explains how Grower's AI tools, including AI Personas, Targeted Recommendations, and multi-level analyses, help optimize campaigns. It covers storing insights in the AI Hub, triggering… General Analysis 3 min read This guide explains how to use Grower’s General AI Analysis to gain a high-level overview of your marketing channels. It covers accessing the tool via the Campaign Group’s Performance module… AI Knowledge Hub 4 min read The AI Knowledge Hub is your centralized repository for all AI-driven analyses in Grower. It stores and organizes insights at both the Campaign Group and Group levels, helping you make smarter… Lessons Learned Repository 4 min read This guide covers the Lessons Learned feature in Grower, a centralized repository for saving and managing key insights from campaigns. It explains how to view, add, remove, and filter learnings…

Organizations 2 min read This guide covers how to access, view, and switch between organizations, edit organization details, and configure settings to ensure structured and secure operations. Departments 2 min read This guide covers the Departments feature in Grower, explaining how to create, edit, and delete departments within an organization. It details how to group users by roles, manage department… Roles 4 min read This guide covers how to create, edit, and delete roles within an organization. It details how roles define user permissions, manage access to platform features, and ensure proper control over user… Users 3 min read This guide covers how to create, edit, invite, and delete users within an organization. It also details how to assign roles and departments, manage user statuses, and control access permissions for… Campaign Groups Permissions 2 min read This guide covers how admins can manage user-specific access to Campaign Groups and Channels. It details how to grant full or selective access, configure permissions at the user level, and ensure… User Logs 3 min read This guide covers how to track user activity, monitor changes, and maintain an audit trail within an organization. It details accessing logs, filtering by date or action, and reviewing key… Managing Organizations 2 min read The Organizations page allows internal users to manage all registered organizations. This page is exclusively available for internal users and cannot be accessed by external users such as clients. Adding A User To Multiple Organizations 3 min read This functionality allows you to add a user to additional organizations while maintaining their existing email and login credentials. The process ensures seamless access for users across…

Marketing Calendar 2 min read This guide explains how to use the Marketing Calendar to track and plan campaigns across platforms like Meta, Google, and LinkedIn. It includes applying filters for custom views, accessing detailed… Dashboards & Reports 4 min read This guide details using Grower’s unified dashboards to consolidate data from platforms like Meta and Google. It explains analyzing key metrics like CTR, ROAS, and conversions, applying customizable… Create Your First Budget 5 min read This guide explains creating and managing Campaign Group Budgets for financial alignment. It covers setting budgets for different timeframes (monthly, quarterly, yearly), allocating funds, and… Buyer Personas 8 min read This guide goes over creating, updating, and managing buyer personas to enhance campaign targeting. It explains two methods: AI Optimized Personas, which leverage data-driven insights for audience… Performance Insights 5 min read This guide explains how to track and analyze campaign performance using Performance Spotlight and Channels Performance sections. It covers identifying top-performing campaigns, comparing metrics… Channels Leaderboards 2 min read This guide explains comparing channel performance using the Channels Leaderboard. It covers metrics like clicks, impressions, and cost efficiency, with color-coded highlights for top and… Targeted Recommendations 2 min read This guide explains how Grower’s Targeted Recommendations provide actionable insights to enhance campaign performance. It covers weekly improvement suggestions, managing pending recommendations, and… Marketing Assets 4 min read This guide explains managing creative assets in Grower, including uploading, organizing, and tagging files like images, videos, and documents. It covers navigating the Assets page, using List and… Task Management 7 min read The Tasks module lets you create, assign, track, and approve tasks and deliverables across your campaigns — all in one place. This guide covers everything from navigating the dashboard to completing… Creative Hub 10 min read What is the Creative Hub? The Creative Hub is Grower’s AI-powered creative workspace. Accessed from within any Campaign Group, it lets you generate text, images, and video content using AI — all in… Exporting Data 2 min read This guide explains how to export campaign data for analysis and reporting. It covers using the data export feature in the Performance and Reporting pages to download files in .csv or .xlsx formats…