Pricing Blog

Recommendations that apply themselves.

Grower's AI ad optimization engine reads every ad channel, web and app signal, then tells you exactly what to change. Approve a recommendation and Grower pushes it to the channel for you, or let low-risk changes run on autopilot.

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See the engine work

AI recommendationSearch ads

Shift 12% of display budget to search Search converts at less than half the CPA of display this week.

Pending approval0%

AI recommendationPaid social

Pause 3 fatigued carousel ads CTR fell 38% over 14 days while frequency passed 4.2.

Approved20%

AI recommendationSearch ads

Add 18 negative keywords These terms took 9% of spend with zero purchases.

Pending approval0%

Applied · Shift 12% of display budget to search

Applied · Add 18 negative keywords

Applied · Pause 3 fatigued carousel ads

Ad channels Recommendations AI Hub Web & app

01 · Ad channels

Every channel ranked on the metric you care about

Performance spotlight surfaces your best channel, campaign and CPA against the previous period. Leaderboards sort channels by any metric, and any campaign can be sent for AI analysis in one click.

Best performing channel

4.4xSearch ads · ROAS ↑ 1.01%

Most converting campaign

94.06%Always-on promotions ↑ 3.93%

Best cost per acquisition

$2.05Paid social ↑ 45.39%

Highest spending channel

$2.8KPaid social ↓ 11.31%

Channels leaderboardClick a column to sort

Channel

PSPaid social 3.20x1,411$2,891.44$2.051,120,8286.61%

SESearch ads 4.40x574$1,240.10$2.16210,4008.12%

DIDisplay 1.60x212$980.50$4.622,310,1000.84%

VIVideo 2.10x330$1,105.30$3.35860,3001.92%

Search ads · campaignsPick an AI analysis to run on any campaign

CampaignAI analysisTypeAd groupsSuccess metric

Generic | Sales campaign

SEARCH3 161.52Purchase

Sales | Competitor keywords

SEARCH1 241Purchase

Sales | Performance max merchant

PERFORMANCE MAX0 171.74Purchase

02 · AI recommendation engine

Approve once. Grower applies it to the channel.

Every week the engine produces targeted recommendations with the evidence behind them. Approve one and watch it get pushed live, dismiss it and undo any time, or switch on autopilot for low-risk changes.

Split branded leakage from competitor conquestingMove high-performing branded queries out of the competitor campaign to restore clean intent signals. Search adsLOW RISK

Branded searches are driving about 72% of conversions in a campaign labelled as competitor keywords, which hides the true cost of conquesting and inflates its results.

Cut non-converting competitor and product leakageUse negatives to stop spend on competitor queries with repeated clicks and zero purchases. Search adsLOW RISK

Six search terms absorbed over 330 clicks without a single purchase. Adding them as exact negatives frees budget for terms that convert.

Rebuild ad groups by competitor intent and landing pageReplace one broad ad group with tightly themed clusters and matched destinations. Search adsMEDIUM RISK

All spend sits in one ad group with one active ad while quality scores vary widely by keyword. Themed groups with matched landing pages should lift relevance.

Replace generic responsive search copyImprove below-average creative relevance by matching searches with tailored headlines. Search adsMEDIUM RISK

The only live responsive ad uses generic headlines. Build at least two per new ad group with copy that acknowledges the shopper’s alternative intent.

Shift budget and bidding toward proven demographicsUse demographic exclusions and a staged target CPA. Paid socialLOW RISK

Two age bands produce 81% of purchases at a 34% lower CPA. Exclude the weakest band and step the target CPA down over two weeks.

03 · AI Hub

Deep analysis on demand, with actions attached

Run deep, conversion, budget, content or audience analysis on any campaign. Each one returns an AI summary and suggested actions you can approve, dismiss or turn into a task. Analyses you start above land here.

Paid socialDeep analysis01 Jul – 28 Jul 2026

Lowest-performing products campaign

AI summaryThe campaign spent $299.96 for 126 purchases at a $2.38 CPA. It is split into ten isolated product cells with one ad each, so the channel cannot learn across creatives. Vertical story and reel placements delivered purchases about 34% cheaper than feed, yet feed still takes 68% of budget.

Suggested actions 4

Purchases (126) exceed initiated checkouts (105) by 21 events. Validate event firing, deduplication and attribution windows before trusting the numbers.

Consolidate the top three cells into one ad set with several creatives so delivery can learn faster.

Shift 20% of feed budget to vertical formats where purchases came in cheaper.

Add-to-cart to checkout drops by 41%. Test a shorter checkout and trust badges.

04 · Web & app

From ad click to purchase, on web and in app

Web analytics covers users, traffic, engagement and e-commerce. Connect your mobile attribution partner to bring installs and in-app revenue into the same view.