Marketing attribution: one conversion count, one model you choose.
Every channel reports its own conversions, so totals never add up. Grower de-duplicates them into one unified conversion count, then credits each touchpoint with the attribution model you pick, or one you build yourself.
Last click gives all the credit to the final touch before the conversion, and first click gives it all to the touch that introduced the buyer. Linear splits the credit evenly across every touchpoint, while time decay gives more credit to the touches closer to the conversion. Position-based gives 40% each to the first and last touch and shares the other 20% across the middle. Custom lets you set a weight for each touchpoint.
What is a unified conversion count?
Every channel reports its own conversions, so the totals never add up. Grower de-duplicates them into one unified conversion count across every channel and app, then credits each touchpoint with the attribution model you choose.
Which attribution models does Grower support?
Six: last click, first click, linear, time decay, position-based, and a custom model you build yourself.
What is the difference between position-based and time decay attribution?
Position-based gives 40% of the credit each to the first and last touch and shares the other 20% across the touches in between. Time decay gives more credit to the touches closest to the conversion.
Can I build my own attribution model?
Yes. Choose Custom and set a weight for each touchpoint. Grower splits the credit in proportion to the weights you set.
Every ad channel and app tracker, in one place
Built for organizations, departments and agencies
Run multiple organizations, departments and roles, set permissions per campaign group, keep a full log of every user action, and rename the platform’s terms with soft labels so it speaks your team’s language.
An AI engine that adapts to your business
Every analysis runs on a prompt you control. Edit the question, set how creative the model may be, choose the channel levels it reads, and use variables so the same prompt adapts to each brand, industry and date range.
Every campaign makes the next one smarter
Save any analysis insight to Lessons Learned. Grower feeds them back into planning, creative briefs and recommendations, so what worked and what didn’t shapes the next iteration automatically.
Ask for it in plain words. AskGrower does it.
An AI agent with access to the whole platform. It reports, generates creatives, creates tasks and changes campaigns from the chat, and asks before it spends credits or touches anything live.
Bring your whole team onto one system
We'll walk through attribution, permissions and AskGrower on your own stack.