February 2024 Release Notes
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| Date | Version | Release Type |
|---|---|---|
| February 2024 | 2.1.0 | Major |
1. Summary
Hey there, it’s Grower! February wasn’t a light month – it’s a continuation of the epic updates we rolled out in January. We've been making general fixes and improvements based on your feedback and additional testing. But that’s not all! We’ve enhanced our AI analysis logic, launched a fantastic new budgets functionality, introduced the all-new AI Knowledge Hub, rolled out a major update for Fiscal Years filtering, and added the Performance Spotlight. Let’s dive into the details!
2. New Features
Budgets Functionality
Description: Introducing the all-new budgets feature! You can now create your budget (monthly, quarterly, or yearly), and the system will automatically compare your costs across all digital channels against your budget. This ensures your budget is being utilized well, preventing under-spending or over-spending.
How to Use: Set up your budget in the platform and watch as the system keeps track of your spending across all channels, giving you insights and alerts.
Impact: Better financial management of your marketing campaigns, ensuring every penny is spent wisely.
AI Knowledge Hub
Description: We’ve rolled out the AI Knowledge Hub, where all your AI analyses are stored in one place. It’s your go-to spot for all AI-driven insights.
How to Use: Access the AI Knowledge Hub from the main menu to review and analyze all your AI-generated data.
Impact: Easy access to a wealth of AI insights, helping you make data-driven decisions with ease.
Fiscal Years Filtering
Description: You can now filter by fiscal year on the summary page and within budgets. This new feature helps you plan and manage your financials in a more organized and efficient manner.
How to Use: Use the fiscal year filter in the summary page and budgets section to view and manage data according to your fiscal year.
Impact: Smoother financial planning and reporting, tailored to your fiscal calendar.
Performance Spotlight
Description: Introducing the Performance Spotlight, a major addition to the Performance page. It gives you a bird's-eye view over your different channels, identifying your best-performing channels, campaigns, best cost per acquisitions, and so on, providing a solid cross-channel analysis capability.
How to Use: Navigate to the Performance page and utilize the Performance Spotlight to gain insights into your top-performing elements.
Impact: Enhanced cross-channel analysis and a clearer understanding of what’s driving your best results.
3. Improvements
General Fixes and Enhancements
Description: We’ve been hard at work making general fixes and improvements to the features we launched in January. This includes tweaking the new UI, campaign groups, and other components to ensure everything runs smoothly.
Impact: A more stable and refined platform based on your feedback and our testing, making your experience even better.
AI Analysis Logic
Description: We’ve further improved our AI analysis logic to provide even more accurate and personalized insights.
Impact: Smarter, more relevant AI-driven analysis to help you make informed decisions.
4. Feedback
We love hearing from you! Drop us a line with your thoughts and experiences with this release. Contact us at ✉️ info@thegrower.ai. We promise to read your feedback with a smile and maybe even a high-five!
Enjoy the refined and improved features! Stay awesome and keep rocking your marketing game! 🚀
