April & May 2026 - Release Notes

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Summary

Hey Grower community 👋

April and May were all about creative power and radically simpler planning. We launched the Creative Hub — a dedicated AI workspace for generating text, images, and video directly within your Campaign Groups. The Marketing Planner was rebuilt from the ground up: what used to take a long manual quiz now takes a website URL and a few settings, with AI generating your full marketing plan across a clear 6-step process. And our ad recommendation engines for Snap and TikTok got a major upgrade. 

What's Live

Creative Hub

The Creative Hub is now live — Grower’s AI-powered creative workspace, accessible directly from any Campaign Group. It lets you generate text, images, and video content using AI, with your campaign context and branding already built in.

How it works:

  • Start a new session by selecting a creative type — Text, Image, or Video — and you’re in a dedicated workspace for that format.
  • Sessions are saved automatically, so you can pause and pick up exactly where you left off. All open sessions are accessible from the Creative Hub home screen.
  • Text sessions support a wide range of formats: ad copy, emails, blog posts, SEO snippets, social posts, scripts, and more.
  • Image sessions let you generate ad visuals, social graphics, email banners, product visuals, and more.
  • Video sessions produce ad videos, explainer videos, social clips, and promo content.
  • Additional creative types — PDF, Page, Magnet, Audio — are coming soon.

Marketing Planner Revamp

The Marketing Planner has been rebuilt from the ground up. What used to require extensive manual input from users is now almost entirely AI-driven — you provide your website URL, select your business type, and choose your target locations, and the AI handles the rest.

What changed:

  • The creation process is now a structured 6-step flow. At each step, the AI generates all the detail — company analysis, market landscape, competitive positioning, brand strategy, personas, and more — based on your website and the few settings you provide.
  • The AI does a deep crawl of your website to extract accurate company context before generating anything, so outputs are grounded in your actual business.
  • Final Screens — the full output of your completed marketing plan — have been upgraded. The layout is cleaner, navigation between sections is intuitive, and everything lives where you’d expect it.

Snap Ads & TikTok Ads — Recommendation Engine Upgrades

The AI recommendation engines powering Snap Ads and TikTok Ads analysis have been significantly upgraded:

  • The engines now ingest more complete campaign data, giving the AI better context to identify what's driving performance — and what isn't.
  • Recommendations are now more tightly aligned with each platform's best practices and unique ad formats.
  • Snap Ads: Richer signal inputs
  • TikTok Ads: 
    • Upgraded to reflect TikTok's evolving ad ecosystem, including short-form video signals.
    • More precise creative and targeting recommendations tailored to TikTok audience behavior patterns.

Coming Next

Navigation Improvements

Smoother, faster navigation throughout Grower is in active development — expect a more intuitive flow between modules.

Creative Hub Upgrades

Several enhancements to the Creative Hub are coming:

  • Support for longer video formats.
  • More reliable and consistent logo handling across generated assets.
  • Integration of next-generation AI models, including Gemini Omni for video generation.

Marketing Planner Upgrades

The revamped Planner is getting even more powerful:

  • Ability to create a new version from scratch.
  • Version history with full restore capability — roll back to any previous state instantly.

LinkedIn Ads — Recommendation Engine Upgrade

The same AI depth we've shipped for Google, Meta, Snap, and TikTok is coming to LinkedIn Ads — deeper analysis, better recommendations, grounded in LinkedIn's unique B2B ad ecosystem.

Buyer Persona Module Upgrades

Buyer persona creation, editing, and handling will receive a significant upgrade — more flexibility, better data inputs, and improved integration across campaign planning workflows.

Feedback

As always, your feedback helps shape what comes next. Reach us anytime at ✉️ info@thegrower.ai.

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