Reddit Ads reporting next to every channel you run
Connect Reddit Ads to Grower to rank your Reddit campaigns by ROAS, conversions, cost, CPA, impressions and CTR next to every other channel. Grower de-duplicates Reddit conversions with the rest into one count and credits each touch with the attribution model you choose.
Reddit Ads reporting in Grower ranks your Reddit campaigns next to every other channel by ROAS, conversions, cost, CPA, impressions and CTR. Grower de-duplicates Reddit conversions with the rest into one unified count, credits each touchpoint with the attribution model you pick, and turns the data into AI analyses and recommendations you approve before anything changes.
What you get when you connect Reddit Ads to Grower
Reddit is one of the 10 paid connections on the Streamline integrations page. Once connected, it is reported, analyzed and budgeted in the same place as your other channels.
- Channels leaderboard: Reddit ranked against your other channels by ROAS, conversions, cost, CPA, impressions and CTR, with a performance spotlight for your best channel, most converting campaign, best CPA and highest spend.
- One conversion count: the attribution engine de-duplicates conversions from every channel and app, then credits each touchpoint with last click, first click, linear, time decay, position-based (40/20/40) or a custom model.
- AI analyses: deep, conversion, budget, content or audience analysis on any Reddit campaign, each with an AI summary and suggested actions you approve, dismiss or turn into a task.
- Recommendations you approve: weekly recommendations from the recommendation engine, with evidence and a risk label. Approve one and Grower pushes it to the channel for you, or let low-risk changes run on autopilot.
- Budgets against live spend: budgets by month, quarter, year or campaign group, compared with live spend from connected channels, with monthly budget insights.
- AskGrower: ask for a Reddit report in plain words. The agent asks before it spends credits or touches anything live.
How Reddit Ads reporting works
Reddit's Ads dashboard reports delivery metrics such as impressions, clicks, amount spent, CTR, CPC and eCPM. Conversion metrics come from the Reddit Pixel and the Conversions API and include eCPA, total value, average value, cart size and ROAS, which you can break down by action source.
Reddit Ads attribution windows
Reddit's web attribution guide sets these rules:
| Setting | Reddit's rule |
|---|---|
| Attribution type | Click-through only, or view-through and click-through (the default) |
| Default windows | 28-day click-through and 1-day view-through |
| Window options | 1, 7 or 28 days |
| Limit | The view window can't be longer than the click-through window |
| Where to change | Events Manager, then Attribution Settings |
On the dashboard you can compare several windows side by side. Reddit notes that changing the window on the dashboard does not affect how campaigns are optimized or delivered.
The Reddit Conversions API
Reddit describes its Conversions API as "a secure server-to-server data connection tool" that shares conversion events with Reddit Ads and is more resilient to signal loss. Reddit recommends running it together with the Reddit Pixel, and says event deduplication is required when you use both.
Its deduplication guide calls a unique conversion ID passed through both the pixel and the Conversions API "the most accurate way" to deduplicate. Events must be sent within two days. Without a conversion ID, Reddit falls back to session-based matching.
Why Reddit numbers differ from GA4 and other platforms
- Long click window. A 28-day click-through default credits Reddit for purchases weeks after the click, which a short-window or last-click tool may give to a later channel.
- View-through credit. Reddit counts conversions after an ad view without a click. Analytics tools that only see visits never connect those sales to Reddit.
- Every platform claims the sale. If a buyer clicked a Reddit ad and later a search ad, both platforms can report the purchase.
Summing those totals overstates results. Grower de-duplicates conversions across channels into one count and applies the model you choose to every channel, so Reddit is measured by the same rule as the rest. Our attribution models guide shows how each model splits one sale, and the marketing analytics platform checklist covers what to ask of a reporting tool.
Reddit Ads targeting in the Gulf and the UK
Reddit says on its targeting help page that location targeting is based on IP address, ads serve globally by default and "targeting granularity varies by market". To confirm whether the UAE, Saudi Arabia, Qatar, the UK or a region within them is available, search for it in the Reddit Ads interface.
Getting connected
Your Reddit Ads connection is set up with your Grower specialist during onboarding, alongside your other channels and app trackers. To see it first, book the demo: a live walkthrough tailored to your channels, where we connect a channel and show the recommendations it produces.
Frequently asked questions
What is the default Reddit Ads attribution window?
Reddit's default is 28 days after a click and 1 day after a view. You can choose 1, 7 or 28 days, but the view window can't be longer than the click window. Change it under Attribution Settings in Events Manager; changing the window on the dashboard only affects reporting.
Do I need the Reddit Conversions API if I have the Reddit Pixel?
Reddit recommends using both. The Conversions API is a server-to-server connection that Reddit says is more resilient to signal loss. If you run both, deduplication is required: pass the same unique conversion ID through the pixel and the API, and send events within two days.
Why does Reddit report more conversions than Google Analytics?
Reddit counts conversions up to 28 days after a click and 1 day after a view by default, including sales where the buyer never clicked. Analytics tools only see visits and often credit the last click. Grower de-duplicates conversions from every channel into one count so the two views stop competing.
Can Grower apply changes to my Reddit campaigns?
Grower's recommendation engine suggests changes each week with the evidence behind them, labelled by risk. Approve a recommendation and Grower pushes it to the channel for you; dismiss it and undo any time, or turn on autopilot for low-risk changes. AskGrower asks before it touches anything live.
Want Reddit measured by the same rule as every other channel? Book a demo and a specialist will connect a channel live and show you the recommendations Grower produces.